Bitcoin or Bust? FTX Implosion by ASEAN Countries

Bitcoin or Bust? FTX Implosion by ASEAN Countries

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With the sudden and catastrophic collapse of the Bitcoin platform FTX that affects the global digital currency ecology, QSearch compares and contrasts different countries’ popular reaction to the issue. For this, we track public content and reactions from Taiwan, Singapore, Malaysia, Thailand, and India. This overview provides an estimate of the issues’ track in each […]

路跑活動聲量下滑 KOL 成宣傳關鍵,Nike 品牌、產品聲量表現最亮眼

路跑活動聲量下滑 KOL 成宣傳關鍵,Nike 品牌、產品聲量表現最亮眼

Posted on Leave a commentPosted in Facebook數據分析, 產業趨勢, 社群聲量分析, 資訊圖表

近年來各式的路跑活動、馬拉松比賽如雨後春筍般出現,而在疫情的影響之下,許多活動只能停辦或是延期,從 QSearch 數據中也觀察到聲量逐年下滑的趨勢,在過去一年萬金石馬拉松在聲量上領先,停辦實體賽事的田中馬、渣打馬也靠著報名熱度擠上前五名,他們是如何經營網路聲量呢?我們也從數據中,找出品牌商如何與路跑活動合作,來打造品牌形象、推廣跑鞋相關產品。

抽獎、影片社群各出奇招,從數據分析農曆七月行銷策略

抽獎、影片社群各出奇招,從數據分析農曆七月行銷策略

Posted on Leave a commentPosted in Facebook數據分析, 時事議題, 社群經營, 社群聲量分析, 電商

由於農曆七月的普渡習俗,隨之帶來許多食品、日用品的銷售,眾家零售商也都積極爭取農曆七月的檔期,而在經過超過半個月的競爭過後,我們透過 QSearch Trend「社群群組」鎖定多個品牌商、通路商粉專,剖析在過去一段時間中,他們是如何進行七月檔期的社群操作,而什麼樣的模式獲得了最好的成效。

Hot Topics shows the Facebook native content and the effective visuals.

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This is a series of articles on the use of social data to gain consumer insight through data-centric market research. Good businesses make spending decisions based on data and marketing research can be divided into discovery, mapping, and managing. We have helped many advertising and marketing agencies conduct rapid market research based on data to […]

Market Research – Selling Vacuum Cleaners to People with no carpets

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This is a series of articles on the use of social data to solve business problems. Non-dropshipping eCommerce faces the constant problem of product choice and inventory. With the global market as a supplier, the local business’s dilemma now is importing the right product at a profitable volume and efficiently distributing them without resorting to […]