上週是一年一度美食界的盛事，《米其林指南》必比登發布推介名單。本次除了台北、台中之外，今年再加入台南、高雄評鑑。而常被認為具有高CP值的南部美食，也讓這次的必比登名單掀起一股熱絡討論！ 透過社群與論壇的觀察。我們比較近三年的必比登聲量，發現今年必比登聲量比前兩年成長60%。而四都市名單，以台南、高雄就佔有一半以上的討論。顯見新進榜兩大都市的高話題性！
Monthly Archives
August 2022
-
-
由於農曆七月的普渡習俗，隨之帶來許多食品、日用品的銷售，眾家零售商也都積極爭取農曆七月的檔期，而在經過超過半個月的競爭過後，我們透過 QSearch Trend「社群群組」鎖定多個品牌商、通路商粉專，剖析在過去一段時間中，他們是如何進行七月檔期的社群操作，而什麼樣的模式獲得了最好的成效。
-
English Post
Hot Topics shows the Facebook native content and the effective visuals.
by Wilburby WilburThis is a series of articles on the use of social data to gain consumer insight through data-centric market research. Good businesses make spending decisions based on data and marketing …
-
English Post
Market Research – Selling Vacuum Cleaners to People with no carpets
by Wilburby WilburThis is a series of articles on the use of social data to solve business problems. Non-dropshipping eCommerce faces the constant problem of product choice and inventory. With the global …
-
English Post
Sentiment Analysis – Behavioral Index vs. Natural Language processing
by Wilburby WilburThis is a series of articles on fundamental technology underlying social intelligence. Ever since discussion boards and websites started to solicit the opinion of the public, there have been both …