All businesses compete with other businesses, and the speed of decision change activities to achieve a higher level of value is essential to success. Point-of-sales data is valuable to adjust product-mix, but it measures the result of marketing and promotion and cannot forecast. QSearch is helping enterprises measure consumer’s reactions to marketing and promotion activities […]
This is a series of articles on the use of hybrid-data, and how publically available data can be used to yield advanced business insight. In this article, we examine a tasty industry that produces a commodity but has a clear winner in branding and marketing; donuts. Specifically, we look at the value of the various […]
This is a series of articles on the use of hybrid-data, and how publically available data can be used to yield advance business insight. In this article, we examine the elusive brand-equity or good-will of banks by combining two data sources; asset under management and public awareness. Bank has a classic marketing problem; they offer […]
(文/陳亞柔) 近年來，經濟壓力攀升等因素使台灣少子化現象日益嚴重，有孩子的家庭多半有相對高的消費能力，生活開銷的重心也多放在孩童身上，在逐漸縮小的台灣母嬰市場中，我們如何精準掌握消費者需求、預判未來趨勢是一大關鍵，接下來我們將分析 2022 Q1、Q2 的社群數據，找出消費者關注的母嬰議題與需求！
2022 國旅補助在暑假期間正式實施，在期待許久的旅遊人潮外加暑假旅遊旺季，旅遊補助能否成為了旅遊業復甦的催化劑？在補助的討論上雖然有成功掀起話題，但對於社群上的旅遊討論，並沒有真正產生正面結果，雖然如此旅宿、樂園、旅行社仍在社群上採取不同策略，來爭取更多的旅客。
